Malorie Yarbrough
Experience
Public Relations Design
I was lucky enough to take Public Relations Design early in college. I learned so much about Photoshop and Adobe Indesign, as well as, many other valuable skills that will be carried into my future media design roles.
Reflection
Public Relations Design showcased ways to utilize Indesign and Photoshop. Within this class, we learned how to operate these softwares through brochures, flyers, letterheads, business cards, presentations and so much more.
Spotify Ad
Created a Social Media Advertisement for Public Relations Design class in the second semester of Sophomore year. This Social Media Advertisement was created with the intention of reaching Spotify users from ages 11-25. Completed 04/12/2023
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Deliverables from PR Design and Social Media Marketing.
Social Media Marketing
My Public Relations Instagram account is very important to me. I started it in Social Media Marketing during my Junior year at the University of Oklahoma, and I have continued posting on it ever since. I find it to be a great way to practice Social Media Marketing and my digital design skills. I am very thankful for all I learned in Social Media Marketing, and I am excited for all I will learn in the future. ​
Account: @Malorieyarbrough.pr
12/03/2023
10/18/2023
Social Media Posts From my Public Relations Instagram
My Public Relations Instagram account is very important to me. I started it in Social Media Marketing during my Junior year at the University of Oklahoma and have continued posting on it ever since. In the beginning, my target audience was the people in my class. Now, I'm attempting to reach women my age and market experiences and fun finds (shopping, skincare, etc.)! It is a great way to practice Social Media Marketing and my digital design skills. I am very thankful for all of the tools I learned in Social Media Marketing, and am excited about all I will learn in the future.
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Account: @Malorieyarbrough.pr
During my first semester of Senior year at the University of Oklahoma, I took Public Relations Campaigns. This course allowed me to work with a group of six individuals on a semester-long campaign for the Iowa Tribe of Oklahoma.
The Iowa Tribe:
Tradition, Culture, Community
The Iowa Tribe is a small tribe in the area of Perkins, Oklahoma. They pride themselves on their heritage and community.
What Part Did I Play?
Account Executive
At the beginning of our campaign, I was named Account Executive. This role was a lot to take on, but I knew I had the qualifications for it. I assisted my team in every assignment as well as took on most of my own. I was also in communication with the Chairmen throughout our campaign.
How Did We Help?
We did that.
Using what we've learned throughout our four years in Gaylord College of Journalism and Mass Communication, we created an impactful campaign.
Creativity
Dedication
Creativity and Dedication are what drove this campaign. Our group was dedicated to creating a campaign that showcases the Iowa Tribe's values through creativity efforts.
08/25/2024-12/12/2024
KJC Marketing Solutions
I was given the opportunity to create social media posts for the company KJC Marketing Solutions. I learned how to watch social media insights and maintain a consistent content calendar.
